J. Fitzgerald Group’s 24-hour creative marketing blitz starts at 8 a.m. July 18

A team of volunteers at J. Fitzgerald Group (JFG) in Lockport will get to work for 24 hours straight during Western New York’s 12th annual CreateAthon®, kicking off at 8 a.m. this Thursday, July 18.

During CreateAthon, volunteers work to create free marketing materials to benefit selected nonprofit organizations, this year focusing on groups that support underserved and underprivileged children. The event starts with a brief kickoff meeting with JFG team members, local vendors and representatives from each of the organizations. The team then gets to work, brainstorming ideas and then designing and producing new marketing materials.

At the end of the round-the-clock creative marathon, JFG will present the completed materials to each of the organizations at 8 a.m. Friday, July 19.

This year, five organizations – The Teacher’s Desk Lockport CARES Families of FANA of WNY the Lockport Ice Arena & Sports Center and the Oglala Lakota Children’s Justice Center – will benefit from the work of the volunteer graphic designers, social media experts, copywriters, strategic facilitators and others.

Now in its 12th year, JFG’s participation in CreateAthon is part of a national effort to give back to local communities and is the only event of its kind in Western New York. Organizations applied for inclusion through an application and review process, with all submissions evaluated for the group’s audience reach, the ability of services to make an impact on the nonprofit organization and the communities they serve, and the scope of each group’s financial need. During the past 11 years, it is estimated that the work of volunteers combined with the value of donated printing, media placement and other services provided by vendor partners has delivered more than $3.5 million in support to benefiting nonprofit organizations.

Learn more about CreateAthon by visiting jfitzgeraldgroup.com/createathon.

About CreateAthon®

The CreateAthon program is a 24-hour creative blitz during which advertising agencies and design firms work on a pro-bono basis for nonprofit organizations. CreateAthon was founded in 1998 by Riggs Partners, an advertising agency in Columbia, S.C. Since its inception, Riggs has partnered in the coordinated CreateAthon effort with more than 100 advertising and marketing firms across the United States and Canada. J. Fitzgerald Group is the exclusive partner in Western New York.