BlueCross BlueShield of Western New York today announced a new partnership with WebMD Health Services, a subsidiary of the leading on-line health information company, WebMD Health Corp, to support the launch of a newly designed wellness website, MyBlueHealth.

MyBlueHealth offers enhanced digital wellness capabilities for the 169 employers in Western New York that utilize the health plan’s suite of wellness programs to engage their 85,000 employees.

Employers will now have the ability to offer incentives to their employees through BlueCross BlueShield’s wellness website for their participation and progress to positively drive their overall health.

The new user-friendly platform also seamlessly integrates with a span of wearable fitness devices, while delivering national expertise to BlueCross BlueShield members. These include interactive resources like health guides, quizzes, recipes and videos designed to support effective and informed health-care decision making.

“BlueCross BlueShield of Western New York provides innovative tools and resources that empower our members to make informed decisions about their health,” said Dr. Thomas Schenk, senior vice president, chief medical officer, BlueCross BlueShield of Western New York. “We’re proud to partner with WebMD to bring national wellness capabilities to our employers and members locally.”

“WebMD Health Services has been a leader in the well-being industry, and we are proud to partner with BlueCross BlueShield of Western New York to deliver a holistic well-being program to their members,” said John Harrison, general manager, WebMD Health Services. “BlueCross BlueShield members will now have access to our health assessment, digital health assistant and other digital well-being tools which align with NCQA standards.”

The new platform is complemented by recent upgrades to the company’s website,

For more information on BlueCross BlueShield’s digital health tools, members can visit or call (716) 884-2800 to speak with a customer service representative. Employers interested in this wellness benefit can contact Matt Zerr, director, population health at

About BlueCross BlueShield of WNY
BlueCross BlueShield of Western New York is a division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association. Since 1936, BlueShield has helped millions of people lead healthier lives. BlueShield offers a full range of insured, self-insured, and government programs and services covering businesses, families, and individuals, as well as life and disability coverage, dental and vision plans and stop-loss coverage. As a community-based, not-for-profit health plan, BlueCross BlueShield contributes significantly to organizations that strengthen and enrich the health of our community.

For up-to-date news, facts, and information about the company, leadership, and industry, please visit the BlueCross BlueShield News Center at or follow us on Twitter.

About WebMD Health Services
WebMD Health Services has over 17 years of experience driving positive behavior changes. Consumers trust WebMD for reliable, accurate, and clear answers to their most pressing health-related questions. At WebMD Health Services, we tap into these valuable consumer insights to design and implement successful, engaging solutions to help individuals meet their well-being needs. We understand that there are numerous paths to reach well-being goals. Our expertise, combined with a variety of third-party partner integrations, enables us to deliver unique and personalized experiences across a wide range of industries. See how we support these diverse populations at

WebMD Health Services is a subsidiary of WebMD Health Corp.

About WebMD Health Corp.
WebMD Health Corp., an Internet Brands company, is the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers, and health plans through our public and private online portals, mobile platforms and health-focused publications.
The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, Medscape Education, OnHealth and other owned WebMD sites.

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