Brook Health Is Transforming Care in WNY

By Annette Pinder 

Healthcare is changing rapidly, and one of the most promising advances is the ability to support patients between doctor visits. Through remote care, connected health technologies, and personalized support, Brook Health is helping healthcare organizations across Western New York improve outcomes and make it easier for patients to stay engaged in their health every day. 

Brook Health combines clinical expertise, patient engagement tools, and AI-powered technology to deliver what it calls “continuous care.” Rather than relying solely on periodic office visits, Brook helps healthcare providers stay connected to patients between appointments, offering greater visibility into their health and enabling earlier intervention when concerns arise. The platform is especially valuable for individuals managing chronic conditions such as hypertension, diabetes, heart disease, and other ongoing health challenges. 

For patients, the benefits can be significant. With connected devices and easy-to-use digital tools, patients can track key health metrics such as blood pressure, blood sugar, weight, activity levels, and medication adherence. This information is securely shared with their healthcare teams, providing a more complete picture of their health between visits. Patients also receive reminders, educational resources, and personalized support to help them build healthy habits, stay engaged in their care, and better manage their conditions. 

Many patients value the confidence that comes from knowing they are supported between appointments. Rather than waiting weeks or months for a follow-up visit, changes in health status can often be identified sooner, enabling care teams to respond proactively. Research shows that remote care and remote patient monitoring can improve quality of life, support independence, and help reduce preventable complications for people living with chronic conditions. 

Healthcare providers are also seeing meaningful benefits. Physician practices, medical groups, and hospitals face growing demands on their time and resources as they care for increasingly complex patient populations. Brook extends care teams’ reach by integrating technology, clinical workflows, and ongoing patient engagement, helping providers deliver more proactive care without imposing a significant administrative burden. 

Locally, organizations including Erie County Medical Center (ECMC), Highgate Medical Group, and Independent Health have embraced Brook Health’s innovative approach. ECMC reports success in supporting patients with hypertension by helping clinicians identify concerns earlier and provide ongoing support between visits. Highgate Medical Group’s partnership with Brook has expanded its chronic care management and remote patient monitoring services, while Independent Health offers Brook programs that help members manage their health and reduce their risk of chronic disease. Michael Cropp, CEO of Independent Health, says, “With Brook, we’re seeing persistence of use. We see tremendous potential with this platform, and we think we can extend its capabilities to serve members with other conditions.” 

As healthcare evolves beyond episodic encounters, organizations are increasingly focused on keeping patients connected, engaged, and supported between visits. Brook Health is helping healthcare organizations build a more proactive, patient-centered approach to chronic care—one that benefits both providers and the people they serve. To learn more about Brook Health, visit brook.ai.