Demographics
Buffalo Healthy Living Magazine (BHL) was audited by the Circulation Verification Council this year, confirming that the print version of BHL is read by 138,125 readers monthly in print and thousand more through online media. BHL is the only free full-color monthly health magazine that addresses both mainstream and functional health issues for people of all ages. BHL is also the only free health publication available at all Wegmans markets. Readers can also find us in the stands at Tops, Feel-Rite, Market in the Square, Dash’s, Budwey’s and Orchard Fresh.
Our locations include:
Wegmans and Tops
Orchard Fresh
Feel-Rite Markets
Medical, Dental and Health Facilities
Pharmacies
Senior Centers and Adult Living Facilities
Health and Fitness Centers
Hospital Waiting Rooms
Libraries
Office Buildings
Golf and Tennis Clubs
Retailers and Hotels
Automotive Centers and Gas Stations
Financial and Educational Institutions
Restaurants and Bakeries
Hair Salons and Spas
Health Food Outlets
Coffee Shops
Churches and Synagogues
Pickup Rate: over 98%
Demographics:
The CVC surveyed more than 301 people, and learned that BHL is widely read and appreciated in both print and digital formats. In fact, of those surveyed 65.5% read the print version of the magazine and 60% keep the magazine in their homes and offices for one month or longer.
Average Net Circulation (Print): 32,500
4.25 readers per issue or 138,125 readers (well exceeding national average of 1.75 viewers per copy)
35,000 Digital Readers
Available first of every month
45% Advertising 55% Editorial
Established 2010
For Rates Contact Annette@BuffaloHealthyLiving.com
Average Monthly Website Page Views: 2,994 and 1,725 sessions, 80.74% new users
Facebook Likes: 1,908
Linked-in Followers: 4,734
Twitter Followers: 1,691
E-News Subscribers: 7,151
About Our Readers
Majority of our readers are between the ages of 35 and 64, and that more than 55% purchase products they see in the magazine, with 60% keeping the magazine for more than one month. More than 52% of our readers are women. 96% of our readers are between the ages of 25 and 74; 3% of our readers are older than 75; and 3% are younger than 24. The greatest percentage of our readers (69%) are between 35 and 64.
Our readers are highly educated and earning between $35,000 and $149,000 per year; 72% of our readers have a B.A. or Master’s Degree.
Regional Distribution:
Erie County
Niagara County
Allegany County
Cattaraugus County
Chautauqua County
Genesee County
Wyoming County
Of those surveyed, 72% of our readers make it a point of reading every issue, and 25.8% follow us on social media, including Facebook, Linked-In, Twitter and Pinterest:
Read Buffalo Healthy Living in Print: 65.6%
Male Readers:
Visit Website: 28%
Read the Digital Edition: 36.8%
Subscribe to E-Mail Newsletters: 17.8%
Follow Buffalo Healthy Living on Social Media: 28%
Percentage of People Who Always Read BHL: 72%
Percentage Who Never Read BHL: 2.5%
The following are just some of the overwhelmingly positive feedback we received from those who were surveyed.
– Just wanted to thank you for your excellent letter that was published in the August issue of Buffalo Healthy Living, and also to let you know that the poem cited in your letter by Bob Dylan most certainly does reflect the kind of thinking that you consistently convey in the pages of Buffalo Healthy Living! Forever Young is my favorite poem and it’s message has always been my wish for my son and daughter, and now that I have five grandchildren, it is my with for them as well.
– I really enjoy all health and exercise articles.
– I think the magazine is wonderful. I always look forward to it each month, and it is a treat that it is free, too!
– I can’t really think of anything that could be improved upon.
– I like the format, availability and variety.
– You are doing great! Keep up the good work!
– Just one of my favorite publications!
– I appreciate finding the magazine in my doctors’ offices. I like to read it while I’m waiting. Didn’t realize I could read it online but now I will.
– Great magazine, interesting and compelling articles.
– I like reading about the models on the front cover. I enjoy hearing about their lives.
– I like the magazine a lot and share it with co-workers.
– Gets better and better!
– Excellent publication with interesting articles. Provides me with great information.
For more information, or to find specific locations, email us at info@BuffaloHealthyLiving.com or call 716.204.8881. Also, learn more about the Circulation Verification Council.
