November 18, 2021 – Renowned beauty industry pioneer and critically acclaimed author Lina Kennedy has chosen the Child Advocacy Center at BestSelf to receive funds from her company Alexandria Professional, LLC. Their holiday sale is particularly close to Lina Kennedy’s heart and she has a personal connection to the mission of the Child Advocacy Center.

“As a victim of childhood sexual abuse, I know firsthand how this issue devastates lives, and as a result, I am committed to raising awareness of the Child Advocacy Center at BestSelf,” stated Kennedy. “This holiday season my company will donate one hundred percent of my memoir sales, fifty percent of the Red Box skincare collection sales and thirty percent of all other skincare product sales.”

The fundraiser runs for three weeks, starting on November 15 and will conclude with an in-person holiday shopping event at their store on December 4, 2021. All Alexandria Professional products can be purchased at or directly at their store on 5500 Main St., Suite 103 in Williamsville. They offer curbside pick-up as well.

Women-owned and operated, Alexandria Professional, LLC (AP) has been the global authority of body sugaring and natural skincare since 1991. AP prides itself on educational mastery for beauty professionals and our commitment to improving the skin’s overall integrity for all clients. AP is headquartered in Williamsville, NY with a manufacturing center in Clarence, NY.

About BestSelf Behavioral Health

BestSelf Behavioral Health, Inc. is the largest community-based behavioral health organization that serves children and adults with mental health and substance use disorders in WNY. We provide easy access to a full continuum of person-centered, trauma-informed behavioral health treatment, rehabilitation and recovery services.  BestSelf focuses on delivering high quality, effective, accessible, and culturally sensitive services to promote self-sufficiency, wellness and recovery, and an enhanced quality of life for children and adults.  BestSelf has an annual budget of $74 million, which serves more than 35,000 children and adults in 70+ locations in Western New York.